Jason Gatoff

Former VP of Product Marketing, Pendo.io

Content

Video: Adventures in Messaging S02E15: With Jason Gatoff, VP of Product Marketing at Pendo.io

It feels like every startup wants to create a new category. Category creation has become the holy grail — but it’s not the only way to win. Differentiating your company within an emerging category can be just as powerful. (And it’s not all on you to explain what your new category means.) In the f......more