Ready to work Senior Product Marketing Manager | Formerly Google (2x), Intuit, GoDaddy Payments • 3y
Product Marketing often gets confused with "Marketing". With that the three hard skills would be the following: Insight Development - need to know what your customers and marketplace are thinking. Competitive Analysis - need to know what your competitors in the market are doing. Technical Acumen - a PMM needs to know how the "guts" of the product work and is capable of understanding a YouTube video on the technology underpinnings. They should be able to be the "backup quarterback" in case t ...Read More
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