pinterest-vp-of-product-marketing-julie-towns-on-product-marketing-skills

Pinterest

Julie Towns

VP, Product Marketing & Product Operations

Demand Generation Stakeholders

Product Marketing Team

Product Marketing Stakeholders

Revenue Ops Stakeholders

Product Management Stakeholders

Customer Success Stakeholders

Sales Stakeholders

Product Marketing Specializations

Product Marketing Career Path

Market Research

Product Launches

Messaging

Questions covered in this episode: 1:23 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 3:57 What is your role like as a VP of PMM at Pinterest?8:41 Can you talk a little bit about how you've been able to differentiate yourself from a product marketing standpoint from some of the other social giants out there?13:44 For inbound marketing in particular, what's your approach to take all of those components to impact the product strategy?16:19 On the outbound side do you have any frameworks for how to think about go to market?19:09 How important are brand marketing skills for product marketers compared to analytical skills? 21:55 When joining a new team, is it better to have the right soft skills and have to learn the hard skills of the job or vice versa?23:46 Should product marketing decisions be data driven or more so data informed?25:45 How do you think PMM will change over the next 5 or 10 years? 28:40 How should AI play a role in product marketing? 30:45 How do you achieve work life balance?37:55 What do you think has been the one thing that's been most important for growing your career? 39:57 What is your favorite thing about product marketing? Want more insights from Julie? Check out her <a href="https://sharebird.com/profile/julie-towns">Sharebird Profile.</a>Looking to connect? You can find Julie here on <a href="https://www.linkedin.com/in/julieparke/">LinkedIn.</a>

Pinterest VP of Product Marketing & Product Operations, Julie Towns on Product Marketing Skills

Julie Towns

Content

Pinterest VP of Product Marketing & Product Operations, Julie Towns on Product Marketing Skills