Crayon Senior Marketing Manager • 7y
These are all great answers. To add just a little bit to Gaurav's helpful points of consistency and ease... Consistency--keep content updated with market and competitor movements. Did a competitor change pricing? Launch a new product? Change the messaging on their product pages? If you're tracking this stuff consistently AND you keep your sales collateral updated with those insights (battlecards, competitive profiles, etc.) sales will continue to leverage your materials because they know that it ...Read More
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