Mark Officer

Director of Product Marketing, Right Networks

Content

How do you obtain competitive intelligence on a competitor's product that has very little public-facing marketing around it?

Mark Officer

Right Networks Director of Product Marketing • August 8

Capterra is another good review site. Along with YouTube, check out SlideShare for the same reason, often times there are presentations from conferences etc. that have been posted. And speakingof conferences, often time the presentations from a conference can be downloaded by attendees, so check out where they were conference sponsors or speakers. If you have LinkedIn Premium, you can view the employee count, employee distribution and new hiring breakout to give you an idea of how fast they are growing (or not). Crunchbase is a great site to get all the funcding information.

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