BigCommerce Product Marketing Manager • 8y
Getting sales buy in on what type of information they want early on can be really helpful (it can also be useful if they change their mind later on). Starting with a proof of concept then circulating the first battlecard among sales leadership before you start building out other competitors. Set a standard of how battlecards will be used. Normally battlecards are a strickly internal only resource. I would highly recommend you don't make the assumption that sales or other parts of your organizat ...Read More
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