Hotjar

Phill Agnew

Senior Product Marketer

One of the things Alex and I set out to achieve with this podcast, is to champion product marketing. And a huge part of that is not only making product marketing more popular but helping standardize how we work. That's important, being a pmm today is a little to much of an art. Shrouded in mystery. That's a big problem when a CMO is trying to decide what to invest in. Or if you're trying to create repeatable outcomes, or if you're trying to teach the craft to a new hire. All other industries have this. You wouldn't go to a self taught surgeon would you? We have to get better at positioning our selves! And building a common language and laws of product marketing. We should be very well suited for this!  My guest today believes strongly in this, and has a big idea. What if we already have those laws? A science to apply to product marketing, for the most part we just don’t know about it. Our product marketing expert today is Phill Agnew, Director of Product Marketing at Brandwatch. Connect with Phill Agnew on Linkedin: https://www.linkedin.com/in/phill-agnew-22213187/

Consumer Psychology, with Phill Agnew, Director of Product Marketing at Brandwatch

We caught up with Brandwatch's Director of Product Marketing, Phill Agnew, about three core components of consumer psychology - distinctiveness, anchoring and scarcity - and how product marketers can apply those concepts to their work.
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"25% of marketing budget is wasted, it gets no ROI. There's another brilliant stat from HVR, they did analysis of new product launches, and they found that on average 80% of new consumer product launches fail. If 25% of our budget's being wasted and 80% of new product launches fail, then clearly something is broken, something's not right."

Phill Agnew

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