How GTM works in other markets outside the USA - with Robert McGrath, Head of PMM at Linkedin

How do you communicate with an international team and bring a product to market with a truly multicultural and multilingual team?

In this conversation on The Essential GTM show produced by SHarebird, I sit down with Robert McGrath, the Head of Product Marketing EMEA & LATAM, Talent Solutions at Linkedin. In his position, Robert leads the Product Marketing function for Linkedin’s largest business line, Talent Solutions which incorporates hire, learning and engagement solutions.

He shares some incredible insights about how to structure the GTM process with an international team. This is an important conversation as we move into a more distributed and global world.

Note: We had some tech issue with my mic, but the content was too good not to share

We talk about:
✅ Identifying who your stakeholders are in the GTM process before getting started on the launch process
✅ How to work with an international and distributed team and how to stay in touch through various types of technology
✅ How to work with the global management and leadership
✅ The Triad model
✅ Creating a clear understanding of what they are selling, why they’re selling it, and how they’re going to equip the sales team
✅ Inquiring what the value proposition looks like when it’s not in English and in more non-localized markets.

You can subscribe to get updates to The Essential Go To Market show on Sharebird, so you’ll never miss an episode! If you’re interested in learning more about Product Marketing, you can check out my two books: The Launch: A Product Marketer’s Guide and Product Marketing Debunked.

For product marketing advice, you can check out: https://www.yasmeenturayhi.com/modern-product/