How to drive deeper insights when managing the Go To Market with VP of PMM at Soundcloud

In this episode on The Essential GTM show produced by Sharebird, I interview Ryan Goldman, the Global VP of Product Marketing at SoundCloud, and previously, the VP Product Marketing at Pendo, VP Marketing at Sentry, Head of Marketing at SignalFx, Director of Product & Solutions Marketing at Cloudera.

Ryan works with SoundCloud’s business and product functions across the U.S. and Europe to shape the narrative bridging fans and artists, tools and services, and B2C and B2B.

We talk about the following and much more:
✅ How to drive deeper insights when it comes to understanding your audience and target market
✅ Consumer surveys and insights, and how PMM should partner with the right cross-functional stakeholders
✅ How brand plays a strong role in launching effectively
✅ The differences between B2B and B2C perspective on GTM

#sharebird #soundcloud #productmarketing #marketing

You can find Ryan Goldman on Linkedin.

You can also subscribe to get updates to The Essential Go To Market show on Sharebird, so you’ll never miss an episode! If you’re interested in learning more about Product Marketing, you can check out my two books: The Launch: A Product Marketer’s Guide and Product Marketing Debunked.

https://amzn.to/3zbFi4K