how-i-positioned-that-shopifys-director-global-gtm-demand-generation-tamara-niesen

WooCommerce

Tamara Niesen

Connect with Tamara on LinkedIn here: https://www.linkedin.com/in/tamaraniesen/ Join Tamara on Sharebird here: https://sharebird.com/profile/tamara-niesen Questions covered in this episode:<ol><li>What’s your elevator pitch for Shopify? </li><li>How did you come up with that? </li><li>Did you use a framework to write it?</li><li>When do you know it’s working? </li><li>How do you know when your positioning is ready to ship? </li><li>How often do you update the positioning for your company? </li><li>How do you keep new features/products organized within a larger positioning framework?</li><li>How do you research when working on positioning? </li><li>Have you ever launched new positioning and realized it failed? </li><li>What’s the one book a product marketer must buy if they’re going to own their company’s positioning? </li><li>Who is another product marketing leader we should interview for this series?</li></ol>

Tamara Niesen

Content

How I Positioned That: Shopify's Director, Global GTM & Demand Generation, Tamara Niesen