Asana’s Head of Product Marketing, Growth and Scale, Victoria Chin on Product Launches

“Cultivating strong relationships and not being afraid to ask for help has been important in terms of growing my career.” - Victoria Chin

In this week’s episode Mary sits down with Victoria Chin, who leads Product Marketing at Asana, to discuss product launches. They discuss common mistakes to avoid, making decisions around channels and metrics, and how product strategy paves the way for great launches.

Check out Victoria's AMAs on Sharebird.
Connect with Victoria on LinkedIn.

Questions covered in this interview:

1. What is the common mistake you see companies make with product launches?


2. How do you make decisions around channels to use for new product launches?


3. What product launch metrics should B2B SaaS product marketers be accountable for?


4. I know another area you’re passionate about is product strategy and customer focus. Can you talk about how that’s done at Asana, and how it feeds into the launches?