Yasmeen Turayhi

Product Marketing Executive & Author of Product Marketing Debunked

Whether you’re an early stage startup, a small business owner, or a public company, almost everyone struggles with the same question: What does it take to have a successful product launch?  “The Essential GTM show: Tips and Strategies”, produced by Sharebird, is where we offer short video content in interview style conversations with global Product Marketing leaders.  

The Essential Go-To-Market

I’ve worked with multiple Product Marketing Executives, presently act as the Interim Head of Product Marketing at multiple companies I consult with, and helped recruit various Product Marketing Executives.&nbsp;

While Product Marketing means different things at different companies when you account for industry and growth stage, I’ve put together a list of the top 10 characteristics to look for if you’re planning to recruit and hire your next Product Marketing Executive.

Yasmeen Turayhi

Content

medium.com

Credentials & Highlights