AMA: Eightfold Director, Customer Success, Rebecca Warren on Customer Success 30 / 60 / 90 Day Plan
January 17 @ 12:00PM PST
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Rebecca Warren
Eightfold Director, Customer Success • January 18
As with any time you join a new company, listen, listen, listen, and THEN ask, ask, ask! I highly suggest driving those 1:1s if they aren’t already scheduled for you, and then spend time understanding the internal processes (and why they were built the way they are). I would stay away from “well, in my former company we did xxx and xxx and it worked great” – instead ask “do you know why this is done this way?”. Get all the info on interactions with clients that you can as well – your internal folks, especially implementation teams, usually have quite a bit of “behind the scenes” information that can help you as you start interacting with clients!
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Rebecca Warren
Eightfold Director, Customer Success • January 18
Been there, done that! IMO, it’s pretty simple – start with who is screaming the loudest and why. Take what they are frustrated about, ask them to prioritize their needs, and then see about knocking them off, one at a time. You can’t fix everything overnight, but get a win under your belt, and then another win, and so on. And then take those lessons from your loudest clients and see what you can apply for other clients. · Ask lots of questions of your internal teams to see if you can solve issues or to get answers · Do as much as you can before escalating · Be targeted about who you are escalating to and what you expect from them – is it a timeline for the client, a fix for their issue, a meeting with internal experts? · Make sure you are following up diligently with your clients! · And then, add meetings in with your non-screaming clients when you can – you don’t want them to feel neglected – don’t take them for granted – quiet isn’t always good 😊
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Rebecca Warren
Eightfold Director, Customer Success • January 18
I’ve been at Eightfold for just over 2 years now, moving over to customer success from a 20+ year career in Talent Acquisition, so remember that my experience is unique vs. a traditional CS career path. I was the first CSM to join the EF team, reporting into a leader who had created the group from scratch. I moved from senior leadership position in my previous position to an individual contributor role with similar compensation. I was concerned that I might be taking a step back, but I knew I had a lot to learn. We then added several other experienced professionals from different areas that would complement our expertise. As we grew, we created more levels, adding Sr. CSM and CS Associate roles. We also created Director roles and promoted internally (I took one of those roles, just about a year after I started). We also looked internally to add to the team, so brought over someone from Talent Acquisition as well as someone from our Professional Services department. In hindsight, I am so glad I took the role as an individual contributor, as I learned so much, which I was able to bring to my role in leadership. To summarize, what worked best for us was to bring on very experienced people with a variety of backgrounds at first, and then develop the structure as we grew.
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Rebecca Warren
Eightfold Director, Customer Success • January 18
These might be more generic than what you are looking for, but in your first 3 months, there is so much to learn, and every organization is different. Some of the best advice given to me by previous leaders when I tried to do all the things right when I started – “you can’t boil the ocean. Breathe. Listen.” Remember, quick wins might be for you, your team, your organization, or your clients! My thoughts: * Build relationships with your stakeholders – inside your team and cross-functionally * Set a # of internal meetings per week – summarize your learnings * See how you can get involved in the organization – be a team player * Listen in on as many client meetings as you can – really listen and take notes! * Share your thoughts a client issue or concern by working through current leaders – there will be plenty of time in the future to be the “hero” * Help others win – built trust and partnerships * Listen, repeat back, ask, listen, repeat back, ask * Set regular 1:1s with your manager, others on your team, and cross-functional partners to listen and ask questions * ·Reflect each month on what you know now that you didn’t when you started
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Rebecca Warren
Eightfold Director, Customer Success • January 18
I love this question! My top 4 thoughts: * Every sales team is different. Find out how they work – in Eightfold, we have Account Executives (they are front end pre-sales deal closers), Account Managers (focused on install base after implementation), Sales Development Reps (responsible for lead generation and first connects), and Solution Consultants (demonstrating our platform to potential clients). Find out what your sales folks do and how that impacts you. * Talk to more than 1 salesperson in each department – everyone is different and has unique ways of working. I was referred into Eightfold by someone in sales and had some great conversations with that person. However, that was just one person, and it was also a friend. Looking back, I should have reached out to more folks in different areas of the sales team to learn more. * From your conversations, compile a list of what potential clients are trying to solve for – those will be the same pain points you will hear about once they go live. Do your research – take that list and run it by your leadership, professional services, product, engineering, etc. and see if it all is consistent. Learn what you can about those issues and see what ideas you might have to address some of them. * Ask the sales team what they expect from CS. You may get very different answers, and most likely won’t be able to be everything to everyone. Listen, ask questions, talk to your leadership, and decide the best way for you to work with those on the sales team.
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