AMA: Zendesk Director, Customer Success, Farhad Bharucha on Influencing the C-Suite

Great question! and I'm going to split this question up into two pieces..When looking at data (which my middle name starts with a D and I joke around that it is Data...) ...

I absolutely love this question. When you think about what the C-suite truly values from Customer Success, it boils down to what makes the business run stronger (opportun...

Early on as a CSM, I thought influencing the C-suite meant proving how hard I was working—showing the number of QBRs, meetings, and rising health scores. Honestly, I was ...

We all live in a world where we’re doing more with less. But when you’re acting on behalf of your team and your customers, it’s important to influence the C-suite to secu...

If you’re newer in Customer Success, remember: the C-suite started where you are. My advice...start thinking like an executive now.Bring insights and a point of view, not...