AMA: Apollo.io Director of Social, Community & Customer Marketing , Katie Jane Parkes on Demand Generation Career Path
March 12 @ 11:00AM PT
View AMA Answers
AI
What are the top AI skills you think we need in the next 12 months as Demand leaders?
Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 1mo
People are going to get so sick of hearing this, but the most important AI skill isn't technical at all, it's taste.As AI makes content creation faster and cheaper for ev...
363 Views
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How do you transition from sales to a demand generation role?
As someone with a wealth of experience in marketing and sales, from strategic to operational, what advice would you have for someone looking to transition from a sales role to demand generation? I love being involved in this pillar of the company and no longer in a front-facing sales position. What steps do you recommend I take to make this move successfully
Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 1mo
I think you know this, but just to be crystal clear... I didn't come from sales, so I'm going to answer this from a slightly different angle than you might expect.I came ...
389 Views
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Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 1mo
I think it's having a moment and maybe not for the reasons you'd expect.Out of home used to feel like a brand awareness play for companies with massive budgets and nothin...
401 Views
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Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 1mo
I think the "typical" career path for a demand gen manager is becoming less and less typical and I think that's a good thing.The traditional trajectory looks something li...
382 Views
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Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 1mo
This is such an important question and honestly one I feel strongly about because the answer isn't just about metrics, it's about the impact story you tell with them.At m...
360 Views
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Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 1mo
Pure growth marketing isn't my lane. If you're looking for someone to break down attribution modeling or paid acquisition playbooks, there are other people much better su...
411 Views
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Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 1mo
I actually answered a version of this earlier in the AMA so go find it! But the one thing I'd add specifically for entry-level roles is this: don't wait for the title to ...
390 Views
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Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 1mo
The onus is on you. I know that's not the answer people want to hear, but it's the most important thing I can tell you about getting promoted at any company, at any level...
366 Views
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Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 1mo
The thing about demand gen that most people don't realize is that it's not actually about generating demand for a product. You're generating demand for an idea.And when y...
348 Views
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Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 1mo
I have so many feelings about this.The biggest one is the brand ROI debate and honestly I'm exhausted by it. Brand is the new demand (I genuinely believe that) but try te...
367 Views
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Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 1mo
My favorite interview question is deceptively simple: tell me about a piece of work you're proud of and why it was successful.That's it. But the answers tell me almost ev...
347 Views
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Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 1mo
I never chose demand gen over sales, demand gen kind of chose me.I didn't come from sales. I came from film sets and nonprofit arts organizations and a deep obsession wit...
359 Views
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Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 1mo
I've basically been answering this question all AMA long, so I'll try not to repeat myself too much. But if I had to distill it down to two things:The first is to build a...
391 Views
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