AMA: Apollo.io Director of Social, Community & Customer Marketing , Katie Jane Parkes on Social Media Marketing Strategy

I think about social proof as more than just a quote graphic or testimonial about how much they love the product. It's about turning customer success into content people ...

I think of social listening as free, real-time market research. The goal isn’t just to track brand mentions, it’s to understand the conversations, frustrations, and jokes...

I treat influencer marketing as an extension of our community and content strategy. The goal isn’t just reach; it’s credible reach that we can experiment with and then tu...

For me, it’s less about a 50/50 split and more about a flywheel. If you think about social as a distribution engine, every piece of content has to earn attention first. T...

The mistake I see a lot of teams make is continuing to measure their social media impact with just vanity metrics: likes, impressions, follower growth. Those still matter...

We use Sprout Social to schedule posts in advance and review analytics and reports, but honestly the tool is secondary. It offloads some manual work, but the real impact ...

First, I don’t start with “how do we go viral.” I start with: what conversation does our audience already care about? And how can we show up in it in a way that feels bot...

On social, you need to expect that you might people where they are in different stages of their buying journey, so you need a constant mix of tones, formats, and call-to-...