AMA: Atlan VP, Growth Abhishek GP on Establishing a Demand Generation Function

When transitioning from a company with established demand generation to one where you're building it from the ground up, you should expect several significant differences...

I like to separate "fuel" creators (content strategists, industry specialists, and content producers) from "engine" distributors (channel leads, event leads, and BDRs) wi...

The most critical element of a demand generation team isn't a single role but the deliberate pairing of content creators ("fuel") with distribution specialists ("engine")...

Resource RealitySmall SaaS:Limited budget means every dollar must work twice as hardPie-shaped marketers who juggle multiple channels Large SaaS:Brand feeds into Demand. ...

When starting a new demand generation role, having a structured game plan for your first 90 days can make the difference between impact and chaos. Here's a framework that...