Abhishek GP

I believe that all integrated campaigns should exist to drive pipeline & revenue (there is an exception though: when this is not true is when you are creating a categ...

Your buyer's journey as well as your demand funnel, play a key role in this decision. First set of channels & tactics: A rule of thumb that has worked for me when la...

Let's first define an 'integrated campaign' approach. At its core, the 'Integrated' approach implies three things - knowing and using the buyer's journey as the premise...

Here are the four most important parameters that determine your Channel strategy when designing an Integrated Campaign. 1. Who? - Audience Are you talking to develope...

Strategies usually get defined bi-annually or annually and most of us don't have complete influence and control on what gets defined. So allow me to stray a bit and take...

My role evolved as the organization grew from $100 mil ARR to ~4X the size today. In earlier days, our GTM motion was primarily PLG. I was measured on Qualified Traffic a...

100%. A rule of thumb that has been helpful for me is that your organization's primary Go-to-market motion defines the primary and secondary stakeholders that you interac...

I am fortunate to be a part of a journey where both the span and the scope of what a Demand generation team does have evolved over time. In my experience, the role of wha...

When starting a new demand generation role, having a structured game plan for your first 90 days can make the difference between impact and chaos. Here's a framework that...

When transitioning from a company with established demand generation to one where you're building it from the ground up, you should expect several significant differences...