AMA: Atlassian Head of Global ABM & Regional Demand Generation, Helana Zhang on Demand Generation 30 / 60 / 90 Day Plan
April 24 @ 10:00AM PT
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Vercel Head of Field & Partner Marketing | Formerly Zuora, Optimizely, Cisco Meraki • 1y
Yes, Sharebird will be sharing out a template used for all new hires on my team - coming soon!Generally speaking, what you will see on the template includes: (1) who the ...
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Vercel Head of Field & Partner Marketing | Formerly Zuora, Optimizely, Cisco Meraki • 1y
These are the 3 things I would consider doing, in parallel with each other:(1) listening tour with all key stakeholders on marketing, sales, customer success, and product...
1706 Views
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Vercel Head of Field & Partner Marketing | Formerly Zuora, Optimizely, Cisco Meraki • 1y
Well, firstly, if this is the case, congratulations - what an exciting (and I'm sure daunting) role to be in but recognize the potential and opportunities ahead! In my fi...
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Vercel Head of Field & Partner Marketing | Formerly Zuora, Optimizely, Cisco Meraki • 1y
This is a similar question to another that was asked so same answer applies. These are the 3 things I do, in parallel with each other: (1) listening tour with all key ...
1357 Views
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Vercel Head of Field & Partner Marketing | Formerly Zuora, Optimizely, Cisco Meraki • 1y
The success metric will differ based on what the ask or proposal for the agency is. Are they helping to execute paid media? Are they driving net new contact acquisition?B...
1178 Views
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What should you aim to do in your first month and your first quarter?
You're the new demand generation manager for a B2B SaaS company that has 40 people and is starting to scale.
Vercel Head of Field & Partner Marketing | Formerly Zuora, Optimizely, Cisco Meraki • 1y
Many marketers I hire immediately want to prove impact by crafting campaigns and executing on them, but I always remind my teams that the first months you join a company ...
2189 Views
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Vercel Head of Field & Partner Marketing | Formerly Zuora, Optimizely, Cisco Meraki • 1y
There are a few different lens to think about this organizationally so the answer is nuanced. On one hand, you may want to align DG with products or personas, but on the ...
991 Views
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Vercel Head of Field & Partner Marketing | Formerly Zuora, Optimizely, Cisco Meraki • 1y
I'm not sure if this question is directed towards an onboarding template or onboarding resources, or perhaps even getting started as a DG marketer so some clarification w...
863 Views
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