Helana Zhang

Many marketers I hire immediately want to prove impact by crafting campaigns and executing on them, but I always remind my teams that the first months you join a company ...

These are the 3 things I would consider doing, in parallel with each other:(1) listening tour with all key stakeholders on marketing, sales, customer success, and product...

This is a similar question to another that was asked so same answer applies. These are the 3 things I do, in parallel with each other: (1) listening tour with all key ...

Yes, Sharebird will be sharing out a template used for all new hires on my team - coming soon!Generally speaking, what you will see on the template includes: (1) who the ...

The success metric will differ based on what the ask or proposal for the agency is. Are they helping to execute paid media? Are they driving net new contact acquisition?B...

There are a few different lens to think about this organizationally so the answer is nuanced. On one hand, you may want to align DG with products or personas, but on the ...

I'm not sure if this question is directed towards an onboarding template or onboarding resources, or perhaps even getting started as a DG marketer so some clarification w...

This is a good question but I'm going to give a nuanced answer. The reason being the 'Campaign Manager' role may be defined differently at different companies. Here at At...

Well, firstly, if this is the case, congratulations - what an exciting (and I'm sure daunting) role to be in but recognize the potential and opportunities ahead! In my fi...

Great question! I have some former Sales team members on my ABM and Demand Gen team today, and at former companies as well. The immediate traits I would work to exhibit a...