AMA: Atlassian Sr. Director: Head of Global Lifecycle Marketing, Teamwork Foundations (Self-serve & High Touch), Ami Denman on Stakeholder Management

 At a high level: Joint planning: including market landscape analysis, Ideal Customer Profile alignment, customer journey mapping, potential campaign brainstorming, reso...

In order to collaborate with other teams using our tech stack to align DG efforts to business goals we need the following foundations: A source of truth for all data. W...

I use the following as a general guideline to gather stakeholder feedback for a launch: Weekly check-ins with the core team Bi-weekly Functional reviews with Department h...

Similar to other answers, I believe resolving conflict begins with listening to both people’s perspectives. Sometimes it’s a simple miscommunication that can be solved by...

This is a good question; most of my career required influencing others without authority until I got into management. One of my favorite examples is from Walmart Ecommerc...

Most teams have insights that are really helpful, especially teams that touch customers. Here are some examples specific insights from different teams: Product marketi...

Great question. Like most everything, it starts with the business goal/program/project; what are we trying to get done? To avoid this question throughout the project or d...

It’s all about finding common ground and keeping the conversation focused on business outcomes. Below is my typical approach: Listen to perspectives of both executives ...

This question requires more context to give an in-depth answer. The truth is that it depends on several factors like: stage of maturity of the company, number of products...

Stakeholders at smaller companies like start ups, tend to be higher level executive team members like founders and a smaller marketing team. As the company grows, Product...

When taking feedback during projects, I prioritize feedback from Approvers and Contributors. An Approver usually is executive sponsor (or maybe a group of executives) - t...

Demand Gen (DG) and Integrated Campaigns teams are often at the intersection of several team’s work. Building strong relationships starts with understanding what each tea...