Ami Denman

 At a high level: Joint planning: including market landscape analysis, Ideal Customer Profile alignment, customer journey mapping, potential campaign brainstorming, reso...

Demand Gen (DG) and Integrated Campaigns teams are often at the intersection of several team’s work. Building strong relationships starts with understanding what each tea...

In order to collaborate with other teams using our tech stack to align DG efforts to business goals we need the following foundations: A source of truth for all data. W...

Great question. Like most everything, it starts with the business goal/program/project; what are we trying to get done? To avoid this question throughout the project or d...

When taking feedback during projects, I prioritize feedback from Approvers and Contributors. An Approver usually is executive sponsor (or maybe a group of executives) - t...

Demand gen is about driving leads to sales while growth marketing is about the entire customer journey from acquisition to purchase and often with a lot of experimentation

I use the following as a general guideline to gather stakeholder feedback for a launch: Weekly check-ins with the core team Bi-weekly Functional reviews with Department h...

Good question. Traditionally, demand gen has meant telling people about your funnel and filling the top of the funnel. In more recent times, it's evolved to focus on lett...

Leading: Traffic to high-intent pagesEmail engagementDemo requestsLagging: SQLs generatedPipeline influencedCustomer acquisition cost (CAC)Content-specific: Time on pageC...

Stakeholders at smaller companies like start ups, tend to be higher level executive team members like founders and a smaller marketing team. As the company grows, Product...