Kayla Rockwell

AMA: Databricks Senior Group Manager, Demand Generation, Kayla Rockwell on Scaling a Demand Generation Team

August 4 @ 10:00AM PST
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Databricks Senior Group Manager, Demand Generation, Kayla Rockwell on Scaling a Demand Generation Team
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Kayla Rockwell
Kayla Rockwell
Databricks Senior Group Manager, Demand GenerationAugust 4
The best candidates have a ruthless attention to detail, this is by far the most important trait in my view. Without it planning, managing, executing, and scaling campaigns becomes nearly impossible. Additionally stellar demand gen team members understand the importance of building true cross-fun......Read More
690 Views
1 request
Kayla Rockwell
Kayla Rockwell
Databricks Senior Group Manager, Demand GenerationAugust 4
Communication to the broader department or company (depending on size) is key. I often find long emails or slack chats with updates get lost in the shuffle. Holding a standing meeting may be a better route. Find a cadence that works (weekly, monthly, or quarterly), create a consistent agenda so f......Read More
763 Views
1 request
Kayla Rockwell
Kayla Rockwell
Databricks Senior Group Manager, Demand GenerationAugust 4
There will likely be a crossover in a few KPIs between DG and PMM. This however is not a bad thing, it ensures your PMM counterparts are invested in making sure GTM activities are successful. For example both groups might take an opportunity target. For DG this is our bread butter. For PMM it hel......Read More
1625 Views
1 request
Kayla Rockwell
Kayla Rockwell
Databricks Senior Group Manager, Demand GenerationAugust 4
A team of one has the opportunity to lay the foundation for a solid demand generation function. That being said, it's important to ensure a thoughtful and scalable approach. You'll need to choose 1 or 2 main KPIs to impact, you should work with sales and PMM to form a point of view. You might cho......Read More
639 Views
1 request
Kayla Rockwell
Kayla Rockwell
Databricks Senior Group Manager, Demand GenerationAugust 4
A team of one has the opportunity to lay the foundation for a solid demand generation function. That being said, it's important to ensure a thoughtful and scalable approach. You'll need to choose 1 or 2 main KPIs to impact, you should work with sales and PMM to form a point of view. You might cho......Read More
1428 Views
1 request
Kayla Rockwell
Kayla Rockwell
Databricks Senior Group Manager, Demand GenerationAugust 4
This is a tricky one as the business can often communicate all of these features and products are equally important. In reality it often creates too many messages for your audience if you try to go after them all at the same time, not to mention it will quickly burn one to two people out! Conside......Read More
1365 Views
1 request
Kayla Rockwell
Kayla Rockwell
Databricks Senior Group Manager, Demand GenerationAugust 4
Use Data. Data is often the best way to help show people a new path forward. I like to say data democratizes the decision making process. It helps ensure everyone has a seat at the table, not just the loudest or most senior voice in the room. Data alone is not enough. You’ll need to ensure you ha......Read More
950 Views
1 request
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