Kayla Rockwell

There will likely be a crossover in a few KPIs between DG and PMM. This however is not a bad thing, it ensures your PMM counterparts are invested in making sure GTM activ...

This is a tricky one as the business can often communicate all of these features and products are equally important. In reality it often creates too many messages for you...

A team of one has the opportunity to lay the foundation for a solid demand generation function. That being said, it's important to ensure a thoughtful and scalable approa...

Use Data. Data is often the best way to help show people a new path forward. I like to say data democratizes the decision making process. It helps ensure everyone has a s...

A Demand generation manager career path usually takes one of two routes. A specialized expertise in a particular area, audience, GTM motion, vertical, technology focus, e...

The best candidates have a ruthless attention to detail, this is by far the most important trait in my view. Without it planning, managing, executing, and scaling campaig...

Communication to the broader department or company (depending on size) is key. I often find long emails or slack chats with updates get lost in the shuffle. Holding a sta...

I’m not a CMO but there are a few backgrounds I see consistently showing up in top CMOs. Two I see often are a background in product marketing or demand generation. Deman...

A team of one has the opportunity to lay the foundation for a solid demand generation function. That being said, it's important to ensure a thoughtful and scalable approa...

I believe the top traits across demand generation candidates are as follows:Sense of urgency Attention to detail Curiosity Have a point of view but hold it lightly Growth...