AMA: Databricks Senior Director, Demand Generation, Kelley Sandoval on Demand Generation Career Path

AI will complement Demand Generation. AI is only as bright as you train it to be, so smart marketers need to choose the right dimensions and factors for AI to leverage. T...

Different organizations have various criteria and promotion processes. Depending on your company culture, different leaders will review promotions and sign off on these c...

Demand Generation Managers work between many teams to bring to life a GTM strategy to meet key business objectives. Therefore, the skills I measure my team on include the...

Although I’ll provide a framework here, you must consider your top non-negotiables when considering moving to a new company. Where you work, the culture, company size, an...

Whenever there is an open position on the Demand Generation team, we go through an exercise to understand the overall technical skill set we want this person to have, and...

As a people manager, you must wholeheartedly invest in your team and your employees’ career objectives, even if it’s not Demand Generation. Here are a few things I do to ...