Kelley Sandoval

When addressing alignment with executive stakeholders it is important to drive clear goals, KPIs, RACIs, and a strategy that outlines the pros and cons. This can include ...

Depending on your organization’s goals bringing in sales, CS, and operations can be key to running successful Demand Generation campaigns. I have more experience working ...

AI will complement Demand Generation. AI is only as bright as you train it to be, so smart marketers need to choose the right dimensions and factors for AI to leverage. T...

One of the most challenging parts of a cross-functional role is managing a project with people across the organization who do not report directly to you or your function,...

Demand Generation Managers work between many teams to bring to life a GTM strategy to meet key business objectives. Therefore, the skills I measure my team on include the...

Although I’ll provide a framework here, you must consider your top non-negotiables when considering moving to a new company. Where you work, the culture, company size, an...

Always approach the discussion with an open mind to understand the “why” behind the ask. When people come to you asking about ownership it may be to create clarity, remov...

Different organizations have various criteria and promotion processes. Depending on your company culture, different leaders will review promotions and sign off on these c...

For each cross-functional project, I build a clear RACI with one ultimate decision-maker for each milestone. This defines who has the power to green-light the project, an...

As a people manager, you must wholeheartedly invest in your team and your employees’ career objectives, even if it’s not Demand Generation. Here are a few things I do to ...