AMA: Databricks Senior Director, Demand Generation, Kelley Sandoval on Stakeholder Management

When addressing alignment with executive stakeholders it is important to drive clear goals, KPIs, RACIs, and a strategy that outlines the pros and cons. This can include ...

Always approach the discussion with an open mind to understand the “why” behind the ask. When people come to you asking about ownership it may be to create clarity, remov...

Depending on your organization’s goals bringing in sales, CS, and operations can be key to running successful Demand Generation campaigns. I have more experience working ...

One of the most challenging parts of a cross-functional role is managing a project with people across the organization who do not report directly to you or your function,...

For each cross-functional project, I build a clear RACI with one ultimate decision-maker for each milestone. This defines who has the power to green-light the project, an...