AMA: Databricks Senior Group Manager, Demand Generation, Kayla Rockwell on Demand Generation Career Path

April 16 @ 10:00AM PST

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Databricks Senior Group Manager, Demand Generation, Kayla Rockwell on Demand Generation Career Path

Top Questions

How do you measure your own success in your role? How much have those performance indicators evolved as you grew within your role?

Kayla Rockwell

Databricks Senior Group Manager, Demand Generation • April 16

I measure my success in a role in a few different ways. First, am I hitting my targets? KPIs, goals, etc as aligned and agreed upon by the business. Think of these as quarterly or yearly metrics that you build plans against, execute, and deliver results. If I’m not hitting my targets this is wher......Read More

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What's a typical career path for a Demand Generation manager?

Kayla Rockwell

Databricks Senior Group Manager, Demand Generation • April 16

A Demand generation manager career path usually takes one of two routes. 1. A specialized expertise in a particular area, audience, GTM motion, vertical, technology focus, etc. 2. A people manager role, helping teams execute. Depending on your organization there may be several levels ......Read More

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Where do you see the future of Demand Generation heading? What skills will a future Demand Generation manager need that he/she doesn't have today?

Kayla Rockwell

Databricks Senior Group Manager, Demand Generation • April 16

Ohhh! Interesting question. Demand generation has come a long way in the last several years thanks to marketing automation, analytics, and more. We can measure, slice and dice data, and optimize in ways we never thought possible. I believe many of these systems will get smarter, likely augmented ......Read More

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Is a demand gen career path a good way to go if you want to be a CMO someday?

Kayla Rockwell

Databricks Senior Group Manager, Demand Generation • April 16

I’m not a CMO but there are a few backgrounds I see consistently showing up in top CMOs. Two I see often are a background in product marketing or demand generation. Demand generation is a solid foundational skill set for understanding marketing, but if you aspire to be a CMO one day, you’ll want ......Read More

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As a hiring manager, what do the best demand generation candidates have in common?

Kayla Rockwell

Databricks Senior Group Manager, Demand Generation • April 16

I believe the top traits across demand generation candidates are as follows: