AMA: Databricks Senior Group Manager, Demand Generation, Kayla Rockwell on Demand Generation Career Path

A Demand generation manager career path usually takes one of two routes. A specialized expertise in a particular area, audience, GTM motion, vertical, technology focus, e...

I measure my success in a role in a few different ways. First, am I hitting my targets? KPIs, goals, etc as aligned and agreed upon by the business. Think of these as qua...

I believe the top traits across demand generation candidates are as follows:Sense of urgency Attention to detail Curiosity Have a point of view but hold it lightly Growth...

I’m not a CMO but there are a few backgrounds I see consistently showing up in top CMOs. Two I see often are a background in product marketing or demand generation. Deman...

Ohhh! Interesting question. Demand generation has come a long way in the last several years thanks to marketing automation, analytics, and more. We can measure, slice and...