Matt Hummel

AMA: Demandbase Head of Digital Marketing, Matt Hummel on Demand Generation 30 / 60 / 90 Day Plan

May 31 @ 10:00AM PST
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Demandbase Head of Digital Marketing, Matt Hummel on Demand Generation 30 / 60 / 90 Day Plan
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Matt Hummel
Matt Hummel
Pipeline360 Vice President of MarketingJune 1
Alignment with sales. A good mentor of mine encouraged me to "break bread" with sales - not just leadership, but with reps also. I also can't underestimate the importance of sitting in on some sales calls, but also speaking to several clients - and if possible, visiting them in person. It's easy,...Read More
501 Views
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Matt Hummel
Matt Hummel
Pipeline360 Vice President of MarketingJune 1
This is a key part of your discovery process and can also work to improve collaboration, identify near-term wins, and demonstrate both humility but also servant-minded leadership as you step into your role. It takes the emphasis off of you having to come in and fix everything and seeks the insigh...Read More
440 Views
1 request
Matt Hummel
Matt Hummel
Pipeline360 Vice President of MarketingJune 1
To a degree this remains trial and error / a bit fluid. However, we are seeing that not over-relying on one form vs. another is the best approach. For example, webinars used to print pipeline, as did on-demand webinars. Post COVID, webinars became everything and eventually it caught up as comp...Read More
1100 Views
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Matt Hummel
Matt Hummel
Pipeline360 Vice President of MarketingJune 1
Scaling beyond your first DG Manager is both an exciting time but also one that can bring about a lot of uncertainty - there are so many directions you could go! With that said, it's likely that you are still in high-growth mode and I would strongly recommend considering bringing on a paid media ...Read More
470 Views
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Matt Hummel
Matt Hummel
Pipeline360 Vice President of MarketingJune 1
I always start with a comprehensive audit, focusing generally on the following areas. I evaluate a combination of qualitative and quantitative factors which allows me to have a clear understanding of the maturity of the function. The key is knowing what good looks like / being able to know where ...Read More
606 Views
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