AMA: Harvey VP of Marketing, Kexin Chen on Field Marketing

I think about it in terms of incrementality. Marketing isn't as straight forward as it used to be with the proliferation of channels. I'd get specific and run a regressio...

Depending on whether you are SLG/PLG and the size of the organization, you may not need this level of distinction/specialization. When I think about these different funct...

For sponsorships, I generally evaluate around the below criteria:Attendees: I request the past attendee lists to match against our target contacts and accounts. I can use...

For an event, I think it's critical to align on a compelling reason for attendance. Getting specific on the title level and purpose helps clarify what content/format is b...