AMA: INFI VP of Marketing, Sierra Summers on Demand Generation Career Path
August 19 @ 9:00AM PT
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INFI VP of Marketing • 8mo
First and foremost, if you're aiming for a promotion within your current company, you need to deeply understand the promotion process. Clarify expectations with your mana...
1606 Views
2 requests
What would you consider in-scope vs. firmly out-of-scope for the role of a Campaign Manager?
This role often has poorly defined boundaries which can result in boiling the ocean to the point of ineffectiveness
INFI VP of Marketing • 8mo
It’s not a simple answer because every company defines this role differently. What I can offer is a framework for clarifying it within your own organization.Start by docu...
972 Views
2 requests
INFI VP of Marketing • 8mo
When I’m hiring for Demand Gen, I look for skills that directly tie back to growth and execution:Full-Funnel Thinking – someone who understands the entire buyer’s journey...
745 Views
1 request
INFI VP of Marketing • 8mo
Marketing and sales are BFFs in my world. I don’t see my role as just generating leads and passing them over- I’m in the trenches with sales. Making sure we’re building p...
789 Views
2 requests
INFI VP of Marketing • 8mo
When I justify a pay raise, I don’t just throw out a number, I find a way to tie it to company performance/impact.Revenue & Growth Impact – how much pipeline or close...
749 Views
1 request
INFI VP of Marketing • 8mo
I really enjoy learning about how an individual navigates problem solving. A lot of DG, especially marketing automation, is problem solving and planning for downstream ef...
592 Views
1 request