Sierra Summers

Marketing cannot close business without sales. Sales is the most important partner to marketing, ABM or not. While you can gain the support of the leadership teams, sale...

Work with your sales team! You can use a lot of different tech and methods to identify target accounts, but if your sales team isn't bought in, you won't be successful....

This is a great question! I can't tell you the number of times I've created content because someone in the C-suite thought it would be a good idea, or because a sales re...

I don't think ABM at its core is all that different from landing net new vs cross/upsell/expansion. If you boil it down, you are taking a set of channels and tactics and...

First and foremost, if you're aiming for a promotion within your current company, you need to deeply understand the promotion process. Clarify expectations with your mana...

It’s not a simple answer because every company defines this role differently. What I can offer is a framework for clarifying it within your own organization.Start by docu...

Marketing and sales are BFFs in my world. I don’t see my role as just generating leads and passing them over- I’m in the trenches with sales. Making sure we’re building p...

When I justify a pay raise, I don’t just throw out a number, I find a way to tie it to company performance/impact.Revenue & Growth Impact – how much pipeline or close...

When I’m hiring for Demand Gen, I look for skills that directly tie back to growth and execution:Full-Funnel Thinking – someone who understands the entire buyer’s journey...

I really enjoy learning about how an individual navigates problem solving. A lot of DG, especially marketing automation, is problem solving and planning for downstream ef...