AMA: Iterable Sr. Director, Marketing Operations & Digital Marketing, Mike Braund on Marketing Ops / Demand Gen Alignment

Some ideas I've tried or you can try are:Ideation sessions - keep them organized, set expectations, and identify next steps with the ideas that are prioritizedWe've used ...

The long term answer is building a suite of views and dashboards designed to help with the core decisions the team is wanting to make. For example at Iterable we have a c...

Our Marketing Ops team sits in Demand Gen at Iterable so there is a lot of connection from the outcomes we're after when working together. I think that would be the place...

Communication, relationships, and defined workflows/process. Workflows and process can be right-sized to the team to provide value at the same time not being a burden on ...

I answered a similar question above, so pasting that below. In my experience marketing ops has either been the driver or a core contributor when developing the campaign a...

Planning process, goal setting processes are helpful (for example OKRs as a common tool). Spending time aligning on the outcomes and requirements together during a projec...

These examples aren't specific to marketing ops and demand gen alignment but more broad. Project management - creating a project plan, role definitions, identify the outc...

Starting with use cases and outcomes is what I've seen help decision making on tech selection the most. In my earlier years this was a shift from a list of product featur...