AMA: Iterable Sr. Director, Marketing Operations & Digital Marketing, Mike Braund on Tech Stack

I work at Iterable, so we use Iterable. We have a range of programs to support the life cycle. Here are a few:prospect nurturing with the goal of moving people in the nur...

Iterable (what would be our automation tool in this case) is primarily used for us after lead capture, so extending the answer outside to other areas of our stack. Iterab...

AI is getting sprinkled in a lot of places now, so we definitely have use cases in action. AI email for outbounding is a focus area right now. We've had moderate success,...

We use what I think is a pretty standard measurement frame work. We track both the offer (thing being promoted) and the channels that get you to the offer. UTMs are the k...

Most tools in our stack have direct integrations with our CRM. We do use a composable architecture as well where all of our core system's data are extracted into a cloud ...

It depends on the channel we're testing in:Ad campaigns we manage testing variations within the platform (Google ads, LinkedIn, 6sense)For website testing we use VWO righ...

Some places to look for tooling for growth areStart with web tracking - we use Google AnalyticsOrganic search results and keyword tracking - we've used Google Search cons...

Like many I'd say it's data related areas of our stack. We continue to focus on targeting capabilities. That connects to two workflow for us. Continuing to procure data p...

We partner closely with our legal, security and IT teams in reviewing the tools we bring into our stack, and stay in conversation around key configuration points that can...