AMA: Lexia Learning Director, Demand Generation & ABM, Laura Lewis on Event Marketing Strategy

This is such a relevant question for me, as I recently started a new role at Lexia Learning - a $200M edtech company with a marketing team of 80 people. The journey to ge...

Historical data is going to be your biggest assist when selecting events that have the highest ROI. However, historical data is not always available. Here are some other ...

In some of my other answers, I've talked about the importance of timely outreach and personalization from sales. This is critical, but only if leads are warm or ready. A ...

Pre-event: This is when you figure out your theme, staff, activations, and all other details. Once those are ironed out, you need to work with your sales team to run a ro...

I would attribute revenue and pipeline the same way I do for any other campaign, according to the company's attribution model. This usually look like some version of the ...

Events are expensive. Before allocating any budget, it's important to make sure that you have the resources to fully support the event - a robust pre-event plan, adequate...

Be quick and personalize, personalize, personalize. There's not much else that's going to help you.Reach out ASAP after the event - the next day if you can download your ...