AMA: Lightspeed Commerce Chief Marketing Officer, Kady Srinivasan on Demand Generation Career Path
July 2 @ 10:00AM PT
View AMA Answers
You.com Chief Marketing Officer • 9mo
A: I’ve focused on being the person who builds repeatable revenue engines—someone who can diagnose a GTM problem fast and rally teams to fix it. Success is measured by mo...
419 Views
3 requests
What is your favorite demand generation interview question and the best answer you've heard?
This could be tech stack related questions, but also more general demand gen questions.
You.com Chief Marketing Officer • 9mo
A: My favorite: “Walk me through a campaign you owned end-to-end—what was the insight, execution, and outcome?” Best answer was someone who A/B tested messaging for cold ...
906 Views
4 requests
You.com Chief Marketing Officer • 9mo
A: Tactically, you need to know funnel analytics, paid strategy, email and outbound orchestration, and attribution. Intangibly, you need grit, a bias toward testing, empa...
475 Views
4 requests
You.com Chief Marketing Officer • 9mo
A: Demand Gen is shifting from lead volume to pipeline precision. The future is full-funnel: brand, product, outbound, and partner marketing need to work in concert. Pers...
447 Views
4 requests
You.com Chief Marketing Officer • 9mo
A: On the soft side: influence without authority, storytelling, and cross-functional collaboration. On the hard side: build comfort with data tools, AI marketing workflow...
553 Views
3 requests
You.com Chief Marketing Officer • 9mo
A: I use a “3P” framework: Problem, People, Potential. Is the problem real and painful enough that customers are pulling solutions toward them? Are the people behind it s...
771 Views
3 requests
How do you transition from sales to a demand generation role?
As someone with a wealth of experience in marketing and sales, from strategic to operational, what advice would you have for someone looking to transition from a sales role to demand generation? I love being involved in this pillar of the company and no longer in a front-facing sales position. What steps do you recommend I take to make this move successfully
You.com Chief Marketing Officer • 9mo
A: Start by owning the sales-marketing glue roles: outbound sequence creation, lead scoring, and feedback loops. Your sales empathy is gold—use it to build campaigns that...
894 Views
3 requests
You.com Chief Marketing Officer • 9mo
A: Tactically, you need to know funnel analytics, paid strategy, email and outbound orchestration, and attribution. Intangibly, you need grit, a bias toward testing, empa...
810 Views
2 requests
You.com Chief Marketing Officer • 9mo
A: We’re joined at the hip. Demand Gen exists to power pipeline—so I meet with sales constantly. We co-develop ICPs, plan campaigns, design outbound flows, and analyze wh...
652 Views
2 requests
You.com Chief Marketing Officer • 9mo
A: Curiosity, speed, and comfort with ambiguity. Growth marketers must be experimenters, data translators, and friction hunters. You need to move fast, break things, lear...
814 Views
2 requests