AMA: Notion Account-Based Marketing - Lead, Sruthi Kumar on Building a Demand Generation Team

The best demand gen candidates understand two things deeply: the sales funnel and how to work cross-functionally.You can use tools like Notion to build campaign briefs or...

When you're expanding the team from one to a few people, here are a few things that help:Define clear swim lanesMake sure it’s clear who owns what, whether that’s channel...

It starts with building a strong partnership, PMM and Demand Gen have to operate as one team.In terms of roles: Product Marketing owns what we say: they’re responsible fo...

I try to meet teams where they are and share updates in a few different ways:With sales leadership, I run a bi-weekly sync with all the segment leads, plus additional 1:1...

Start by building relationships, especially with sales. Then ruthlessly prioritize. It’s honestly easy to feel like you need to do it all, so focus on quick wins (like a ...

It already is! AI helps me move faster. I have used it for top of funnel content development, personalizing sales sequences, and synthesizing learnings across campaigns.I...

Transparently, I got lucky. I joined because the team was sharp, down-to-earth, and genuinely fun to build with. The product was exciting, and I saw a ton of room to grow...