AMA: Pipeline360 Chief Marketing Officer, Matt Hummel on Enterprise Demand Gen

I think the best dashboards do two things: they tell a consistent story, and they make that story defensible. CROs and CFOs do not just want activity reporting. They want...

The first step is not picking a tactic, but rather understanding why the opportunity is stalled. I typically start by working directly with the internal champion and the ...

With enterprise programs, I think you have to be realistic about what you can actually prove. You usually do not have the volume or short sales cycles needed for perfectl...

I would start by separating enterprise and commercial because the economics are usually very different. Enterprise programs often have higher upfront costs and longer sal...

I would start by reverse engineering the revenue target. If you know the bookings target, average deal size, win rate, and sales cycle, you can estimate how much pipeline...

Customer evidence works best when it is used at the right moment in the buying process. A case study on its own is helpful, but the real value comes from matching the rig...