AMA: Salesforce Senior Director, Global SMB and Growth Campaigns, Justin Carapinha on Demand Generation Career Path

While previous experience in a demand generation role is always preferred, there are 3 skills I look for when hiring a demand generation professional, although they're no...

I personally interact with the sales organization daily, as most successful demand generation marketers should. Demand generation functions cannot be successful if they a...

For me there are two critical factors that I look for when choosing an organization:1) Innovation. I want to work for an organization that is continuing to innovate on th...

I hear this a lot, "successful marketers are good at marketing themselves." I'm personally not a huge believer in it, but I certainly do not discourage anyone from doing ...

I hear this a lot, especially as of lately. I think only time will tell how much of AI will truly take over a marketers job, but seeing as I've worked directly for two ma...

This one is easy for me. I just don't have a sellers mentality and I think most people know that early on. Don't get me wrong, the idea of working directly with customers...

For me there are two major skills/perspectives that folks can benefit from that go a long way in having a successful career, and they're not necessarily specific to Deman...

So I actually end every interview with the same question, and for me it can be the most telling about someone's accomplishments and how much they value their work. The qu...