AMA: Salesforce Sr. Director, Small Business Demand Generation, Keara Cho on Channel Mix

The key to a successful marketing campaign is segmenting your target audience correctly and being customer-obsessed. But your job is not just to drive people to websites ...

Have a beginner's mind. What worked in the past might not work in your new position (or it may? But you have to test it first before implementing something full blown)....

Here's a quick laundry list of things to consider without diving into your business model and marketing plans. 1. Partnerships: Do you have partners you can work with to...

Everything starts with a great organic strategy and an SEO friendly website. When I ran demand gen at a very small company, the sales team was just starting to ramp up an...

This question is very similar to the one titled: Are there specific channels you think are a foundation to a Demand Generation strategy? Short answer is focus on your web...