AMA: Salesforce Vice President, C-Suite Marketing, Kexin Chen on Customer Marketing Strategy

Yes! ABM and customer marketing can be a powerful combination, especially in enterprise environments where you offer both self-serve and enterprise licensing. In large or...

From a tech standpoint, we did this via our CRM. We created a custom object directly on the contact record and would track feedback. For us, we could set up automations t...

For customer marketing metrics, it generally encompassed: Retention & RenewalsACV Lift within featured customer accountsNPS/CSATProduct usage; beta customers and pilo...

It depends on what you're trying to achieve. I'd start with the outcome and work back to the audience segment. Sales is also an incredible partner in helping validate.Goa...