Sharebird
Sign Up / Sign In
Matt Henderson

AMA: Sentry Director of Growth, Matt Henderson on Demand Generation Interviews

November 12 @ 11:00AM PT

View AMA Answers

  1. How does one gauge autonomy in a demand generation interview?

    Matt Henderson
    Matt Henderson

    Sentry Director of Growth | Formerly JumpCloud • 6mo

    Here are some of my favorite questions for this and what you can be sifting for with them: Tell me about an average day at your current job? Autonomous folks are hunting for projects, looking for ways to optimize even just 1% further in their day to day. What was a time where you created a new process that didn’t exist before? The person should be debating between two or three examples because there's a handful in their mind. Or at least one really good example. If there is any hesitation beyond ...Read More

    978 Views
    1 request

  2. What are some of the most common red flags you've come across either on a candidate's resume or initial interview that you'd advise future demand generation managers to avoid?

    Matt Henderson
    Matt Henderson

    Sentry Director of Growth | Formerly JumpCloud • 6mo

    Here are some red flags for hiring for SEO/Paid in particular: Any highlights of percentages that the individual improved in their organic or paid channels that is suspiciously too perfect. IE. 100% growth year over year or 40% improvement to CAC. What you want is the people who put something like "52.5%" If someone neglects to mention the way their team helped them achieve something. It's a team sport. Anyone who mentions or lists a lot of freelance jobs or short stints at companies. You want s ...Read More

    1,937 Views
    1 request

  3. What portfolio artifacts or dashboards do you ask candidates to share, and how do you verify their role in building them?

    Matt Henderson
    Matt Henderson

    Sentry Director of Growth | Formerly JumpCloud • 6mo

    I always want an example of a marketing campaign front to back that this person was primarily responsible for (usually in slides, but I don't mind just a notion/google document as long as they can talk through it). I want to see their thinking behind the campaign, not necessarily just results. I want to see that they work well with others and don't take sole credit for everything in the campaign. If they need to obfuscate the results or even make them up because it's been too long, that's fine, ...Read More

    1,882 Views
    1 request

  4. How do you reduce bias and ensure structured, consistent scoring across interviewers for demand gen candidates?

    Matt Henderson
    Matt Henderson

    Sentry Director of Growth | Formerly JumpCloud • 6mo

    • Ask the exact same questions to every candidate (but you can and should also just be a human and take interest in certain areas that interest you about their experience.)

    • Define your ideal candidate before hand and use it as criteria before you make an offer

    • Ensure you get other opinions from a group of trusted coworkers who have defined questions they ask.

    917 Views
    1 request

  5. What reference-check questions have been most revealing for validating pipeline claims and team leadership?

    Matt Henderson
    Matt Henderson

    Sentry Director of Growth | Formerly JumpCloud • 6mo

    Pipeline claims are hard. If the number seems outlandish, I'll usually ask "Wow, what was the pipeline in the prior qtr?" or "Wow, what was the goal?" On team leadership, these actually have been auto-generated and async for me, but some of the most revealing question that I've used is: How would you rate [insert person] on these attributes as compared to others you’ve worked with? Attention to detail * Enjoyable to work with Optimism * Intelligence Consistent delivery of quality work Handles st ...Read More

    783 Views
    2 requests