AMA: Sentry Director of Growth, Matt Henderson on Demand Generation Interviews

Pipeline claims are hard. If the number seems outlandish, I'll usually ask "Wow, what was the pipeline in the prior qtr?" or "Wow, what was the goal?" On team leadership,...

I always want an example of a marketing campaign front to back that this person was primarily responsible for (usually in slides, but I don't mind just a notion/google do...

Ask the exact same questions to every candidate (but you can and should also just be a human and take interest in certain areas that interest you about their experience.)...

Here are some of my favorite questions for this and what you can be sifting for with them:Tell me about an average day at your current job?Autonomous folks are hunting fo...

Here are some red flags for hiring for SEO/Paid in particular:Any highlights of percentages that the individual improved in their organic or paid channels that is suspici...