Matt Henderson

I always want an example of a marketing campaign front to back that this person was primarily responsible for (usually in slides, but I don't mind just a notion/google do...

Here are some red flags for hiring for SEO/Paid in particular:Any highlights of percentages that the individual improved in their organic or paid channels that is suspici...

Here are some of my favorite questions for this and what you can be sifting for with them:Tell me about an average day at your current job?Autonomous folks are hunting fo...

Ask the exact same questions to every candidate (but you can and should also just be a human and take interest in certain areas that interest you about their experience.)...

Pipeline claims are hard. If the number seems outlandish, I'll usually ask "Wow, what was the pipeline in the prior qtr?" or "Wow, what was the goal?" On team leadership,...

Always bring data back to the table to teach PMM what messaging is resonating. You have the answers to their theories. Leverage PMM anytime you need help wth landing page...

Look for any low hanging demand capture opportunities. Anywhere demand already exists and you just need to show up. Then shift to demand creation channels that can scale....