AMA: Sentry Director of Growth, Matt Henderson on Growth Marketing Strategy

Always bring data back to the table to teach PMM what messaging is resonating. You have the answers to their theories. Leverage PMM anytime you need help wth landing pages, ad copy, or messaging for community efforts. PMM can be a Growth teams best friend. And don't just be a data source. Create and test your hypothesis to gut check their theories.

Look for any low hanging demand capture opportunities. Anywhere demand already exists and you just need to show up. Then shift to demand creation channels that can scale. Then go to channels that can't scale and build out programs with agencies, contractors, or additional help to attempt to scale those.