AMA: Sentry Director of Growth, Matt Henderson on Growth Marketing Strategy
May 19 @ 10:00AM PT
Register for AMA
We will email you Matt's answers
to these questions after the event in case you can't make it.
How much weight do you put on nurture vs. lead capture?
What do you do to keep sales and marketing aligned on messaging?
What stages of the funnel are incorporated into an effective growth marketing strategy?
How do you show the value of investing in SEO to other departments and stakeholders since those types of tactics don’t have instant payback?
When breaking into a new target audience what are the first channels you look to develop?
What are some of your favorite promotional ideas when launching new content pieces?
If you have a low converting website and need to hit your performance numbers quickly, do you think it’s better to focus on driving more traffic or optimizing pages for conversions?
What is the difference between growth marketing and demand generation?
How can one identify the right target audience for growth marketing initiatives?
How do you incorporate experimentation and A/B testing into growth marketing strategies?
What role does content marketing play in driving growth, and how do you develop effective content strategies?
What is a good approach to structuring a growth marketing team?
How do you measure and track the success of growth marketing efforts?
What qualities or skill sets are needed to become a successful growth marketer?
What KPIs and metrics can you recommend to use to measure the demand generation function + content marketing function?
