AMA: ServiceNow Director, Integrated Marketing Campaign Management, Ravali Dodia on Demand Generation 30 / 60 / 90 Day Plan
November 12 @ 10:00AM PT
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ServiceNow Director, Integrated Marketing Campaign Management • 5mo
Here's an overview and if I could get your email, I am happy to share what I've used in the past for 30/60/90. First 30 days - understand and assess what's going on in th...
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Where do you see AI making the biggest impact in accelerating demand gen within the first 90 days?
What metrics or signals do you use to quickly validate if campaign automation or predictive scoring is actually improving pipeline quality?
Beyond pipeline and mqls, what metric do you use to measure true pipeline health?
ServiceNow Director, Integrated Marketing Campaign Management • 5mo
AI can feel a little intimidating, but it’s time we shift the focus from fear to what’s possible. When it’s used the right way, AI helps us move faster, make smarter call...
545 Views
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ServiceNow Director, Integrated Marketing Campaign Management • 5mo
Think of your 30/60/90 plan as a roadmap for learning, building, and delivering impact: First 30 days: Learn - understand the business, customers, data, and what’s worki...
530 Views
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ServiceNow Director, Integrated Marketing Campaign Management • 5mo
If I were building a demand generation function from the ground up, my 30-60-day plan would focus on understanding first, building, and improving what we have in place. S...
462 Views
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ServiceNow Director, Integrated Marketing Campaign Management • 5mo
I’d break it down by goal area, what we’re trying to do, why it matters, and how we’ll measure success. For example, if the goal is to build and launch high impact campai...
399 Views
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ServiceNow Director, Integrated Marketing Campaign Management • 5mo
I'm breaking this down by functions and the sort of questions I'd ask if I was trying to understand the lay of the land, and start to build. In every conversation, I woul...
415 Views
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ServiceNow Director, Integrated Marketing Campaign Management • 5mo
In the first 90 days, I’d focus on a few quick wins that build credibility fast and show real progress:1. Get visibility fastDo a quick funnel audit and figure out what’s...
391 Views
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ServiceNow Director, Integrated Marketing Campaign Management • 5mo
The best way to scale a Demand Gen team after your first manager is to build for repeatability before adding headcount. Make sure what you’re scaling actually works.Start...
421 Views
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ServiceNow Director, Integrated Marketing Campaign Management • 5mo
I've answered this in another question. Please have a look at that, and if that's not what you're looking for, could you please ask this differently so I understand it? T...
450 Views
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ServiceNow Director, Integrated Marketing Campaign Management • 5mo
I’ve worked with a few 3rd-party demand gen agencies in my past, mostly for scale and reach when we needed to accelerate pipeline or test new markets quickly. I think the...
550 Views
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ServiceNow Director, Integrated Marketing Campaign Management • 5mo
Here are a few things I’ve seen work really well, and I’d love to hear what’s worked for others too, so we can all learn from each other! If you’re in a buying group mod...
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