Ravali Dodia

Great question! A lot of demand gen tactics we use for net-new can actually work really well for retention and expansion too, it’s really about tweaking the message. For example: Nurture programs can focus on feature adoption, best practices, or upsell paths Webinars and events still work - just shift the focus to deeper product use or customer stories (these are the best because you want your customers to speak on your behalf!) Persona-based campaigns apply here too; you can target admins, powe ...Read More

SEO isn’t a quick fix like paid ads, it’s more like planting seeds that grow over time and keep bringing in traffic without extra spend. To show why SEO’s worth it, focus on how it drives real, high-intent traffic that converts and costs way less than paid. Think of paid ads as renting traffic, once you stop paying, it’s gone. SEO is owning your traffic, evergreen stuff that keeps working for years. Plus, SEO builds trust and brand visibility long-term. If we don’t invest, we’re missing out on d ...Read More

If you’re moving from a sales-led to a product-led GTM, your marketing has to change too. Instead of just helping sales, you gotta help people discover and use the product on their own. Here’s the gist: Let the product do the talking: push free trials, freemium options, or live demos so folks can jump right in Make content that gets people to sign up: so think of stuff like how-to guides, SEO-friendly posts, and messaging that actually speaks to the end user, not just the big bosses Focus on get ...Read More

Growth marketing is all about smart, steady growth across the whole customer journey. Here’s a quick rundown: Keep testing stuff: A/B tests are your best friend. Track what works so you can repeat it Think beyond just getting people in the door: you gotta keep them coming back. If retention is low, it’s time to rethink the game plan Make it personal, and tailor messages based on who people are and what they do Work together: product, sales, analytics, brand, everyone should be on the same page M ...Read More

Why data matters in growth marketing (and how we actually use it): Make smarter calls – data shows what’s working and what’s just burning budget Uncover hidden wins – sometimes the best-performing stuff isn’t where you expect. Digging into the data helps spot those Stay on your game – test, tweak, repeat. It’s the only way to keep campaigns fresh and effective. Personalize the heck out of it – good data = messaging that actually lands with the right people. Prove your impact – things like CAC an ...Read More

There are TOFU, MOFU, and BOFU - Top, Middle and Bottom of Funnel TOFU - the goal here is to get people to discover you, and it focuses on awareness and traffic (attract phase) MOFU - the goal here is to educate and warm the lead-up, so building that trust and answering their questions through your content, and showing them value for your product/services (engage & nurture phase) BOFU - goal here is to turn their interest into action (demo, call with sales, purchase) and the focus here is to ...Read More

How we measure if growth marketing’s actually working: First off, know what you're aiming for — more signups, better retention, more pipeline, whatever. Make that clear upfront Use the dashboards you already have — Tableau, PowerBI, whatever your team’s into. Don’t overcomplicate it Test stuff — A/B different messages, channels, or offers. Track what worked so you can actually learn from it later (trust me, future-you will appreciate it) Keep checking in — regular reviews help you catch what’s w ...Read More

Let’s be real, content is how people find you, trust you, and eventually choose you. Not by being pushy, but by being helpful. Good content pulls folks in, teaches them something, and nudges them closer to saying “yeah, I’m in.” And that's the stage you want them to get to, whatever you're building. A few things to keep in mind when creating it: Know who you’re talking to – what do they care about? What’s stressing them out? What do they actually want? Match it to where they are – someone just l ...Read More

Traditional marketing is more like "let's get our name out there." So think of big campaigns, billboards, TV ads, magazine spreads. It's not super personalized, planned in advance and it's mostly around brand awareness. Growth marketing is like "let's figure out what actually works, and let's do more of it." It focuses on the entire customer journey. From awareness to retention and upsell/cross-sell. It's data-driven and can be scrappy at times, but its all about testing and growing users, engag ...Read More

Here's an overview and if I could get your email, I am happy to share what I've used in the past for 30/60/90. First 30 days - understand and assess what's going on in the marketing org Get a clear view of how the marketing and sales funnel works today, think from pipeline to revenue Review current campaigns, lead scoring, and the tools you use (Marketo, Salesforce, etc.), along with how your content is performing Spot where we have gaps in data quality, audience segmentation, or conversion trac ...Read More