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AMA: ServiceNow Director, Integrated Marketing Campaign Management, Ravali Dodia on Demand Generation Career Path

February 12 @ 10:00AM PT

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What are the top AI skills you think we need in the next 12 months as Demand leaders?

Ravali Dodia•

ServiceNow Director, Integrated Marketing Campaign Management • 2mo

If I had to keep it real and not overthink it, the biggest AI skill demand leaders need in the next 12 months isn’t some super technical thing, it’s knowing how to actual...

499 Views

1 request

How do you transition from sales to a demand generation role?

As someone with a wealth of experience in marketing and sales, from strategic to operational, what advice would you have for someone looking to transition from a sales role to demand generation? I love being involved in this pillar of the company and no longer in a front-facing sales position. What steps do you recommend I take to make this move successfully

Ravali Dodia•

ServiceNow Director, Integrated Marketing Campaign Management • 2mo

I’d say the biggest thing to realize is that sales experience is a huge advantage, not a gap. A lot of great demand gen leaders come from sales because they understand ho...

372 Views

1 request

What type of skill sets and experiences do I need to build in order to strengthen my career and move from being a Sr. Demand Gen manager to Director level and above? What type of leadership career tracks do you see people continue their careers?

Ravali Dodia•

ServiceNow Director, Integrated Marketing Campaign Management • 2mo

I think the shift from a Senior Demand Gen Manager to a Director role is less about doing more campaigns and more about changing how you think and where you focus your ti...

406 Views

2 requests

What pointed recommendations do you have on gaining influence as a new member of an organization or as a junior team member?

Ravali Dodia•

ServiceNow Director, Integrated Marketing Campaign Management • 2mo

I’d say the biggest thing to remember is that influence early on is about trust.First, listen before trying to change things. Take time to understand what’s working, what...

377 Views

1 request

What's a typical career path for a Demand Generation manager?

Ravali Dodia•

ServiceNow Director, Integrated Marketing Campaign Management • 2mo

There isn’t one fixed path, but most demand generation careers follow a similar progression as scope and strategic responsibility increase. A typical path looks like: En...

417 Views

1 request

What can someone who has an extensive sales background do to prove themselves competent for an entry-level demand generation role?

Ravali Dodia•

ServiceNow Director, Integrated Marketing Campaign Management • 2mo

I answered this in another question but I will reply here. Someone with a strong sales background already has a big advantage in demand gen because they understand custom...

361 Views

1 request

What are some of examples of ways you have been able to get promoted or support your colleagues to get promoted at the same company?

Ravali Dodia•

ServiceNow Director, Integrated Marketing Campaign Management • 2mo

For me, promotions both for myself and for people on my team will almost always come down to impact, visibility, and readiness for the next role, not just tenure or effor...

382 Views

1 request

Does AI rival the career of demand generation?

Ravali Dodia•

ServiceNow Director, Integrated Marketing Campaign Management • 2mo

ha! I know everyone is afraid of AI taking over their jobs, but I don't see it that way, I think it will help in many ways. However, I do think you will need solid AI lit...

400 Views

1 request

What are the most important demand generation skills or perspectives that others inside an organization could benefit from that would improve their day to day work?

Ravali Dodia•

ServiceNow Director, Integrated Marketing Campaign Management • 2mo

One of the most valuable demand gen perspectives is thinking in terms of the full buying journey, not just individual tasks or teams. Demand gen is constantly asking: who...

391 Views

1 request

What are the most important soft and hard skills Demand Generation managers can build to become successful in their field going forward?

Ravali Dodia•

ServiceNow Director, Integrated Marketing Campaign Management • 2mo

I think the most important skills for demand gen managers going forward fall into two buckets: how you think and how you execute.On the hard skills side, the first is dat...

389 Views

2 requests

Is there a single career path for demand gen? Or what are some good career paths that can lead to a demand generation leadership role like yours?

Ravali Dodia•

ServiceNow Director, Integrated Marketing Campaign Management • 2mo

I don't think there's a single path. I've seen plenty of people transfer their skills into different parts of the organization by clearly showing the impact they can make...

389 Views

2 requests