AMA: ServiceNow Director, Integrated Marketing Campaign Management, Ravali Dodia on Growth Marketing Strategy
June 24 @ 9:00AM PT
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ServiceNow Director, Integrated Marketing Campaign Management • 10mo
There are TOFU, MOFU, and BOFU - Top, Middle and Bottom of Funnel TOFU - the goal here is to get people to discover you, and it focuses on awareness and traffic (attract ...
879 Views
1 request
ServiceNow Director, Integrated Marketing Campaign Management • 10mo
Let’s be real, content is how people find you, trust you, and eventually choose you. Not by being pushy, but by being helpful.Good content pulls folks in, teaches them so...
798 Views
1 request
ServiceNow Director, Integrated Marketing Campaign Management • 10mo
SEO isn’t a quick fix like paid ads, it’s more like planting seeds that grow over time and keep bringing in traffic without extra spend.To show why SEO’s worth it, focus ...
1912 Views
1 request
ServiceNow Director, Integrated Marketing Campaign Management • 10mo
Traditional marketing is more like "let's get our name out there." So think of big campaigns, billboards, TV ads, magazine spreads. It's not super personalized, planned i...
783 Views
2 requests
ServiceNow Director, Integrated Marketing Campaign Management • 10mo
I've engaged with this in my past organization and really it builds trust and loyalty, drives word of mouth, provides direct feedback, boosts retention, supports content ...
480 Views
1 request
ServiceNow Director, Integrated Marketing Campaign Management • 10mo
Growth marketing is all about smart, steady growth across the whole customer journey. Here’s a quick rundown:Keep testing stuff: A/B tests are your best friend. Track wha...
1200 Views
1 request
ServiceNow Director, Integrated Marketing Campaign Management • 10mo
Why data matters in growth marketing (and how we actually use it):Make smarter calls – data shows what’s working and what’s just burning budgetUncover hidden wins – somet...
1017 Views
1 request
ServiceNow Director, Integrated Marketing Campaign Management • 10mo
Customer acquisition is about bringing new folks in, you want to get their attention, show them the value, and make it easy for them to try or buy your product/service. T...
466 Views
1 request
ServiceNow Director, Integrated Marketing Campaign Management • 10mo
If you’re moving from a sales-led to a product-led GTM, your marketing has to change too. Instead of just helping sales, you gotta help people discover and use the produc...
1723 Views
1 request
ServiceNow Director, Integrated Marketing Campaign Management • 10mo
How we measure if growth marketing’s actually working:First off, know what you're aiming for — more signups, better retention, more pipeline, whatever. Make that clear up...
806 Views
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ServiceNow Director, Integrated Marketing Campaign Management • 10mo
Great question! A lot of demand gen tactics we use for net-new can actually work really well for retention and expansion too, it’s really about tweaking the message. For ...
1885 Views
1 request
ServiceNow Director, Integrated Marketing Campaign Management • 10mo
Demand generation KPIs:leads generated - # of new leads captured (from form fills, webinar, etc)MQLs - leads that meet your criteria and are sales ready (could be BDRs, S...
594 Views
1 request