AMA: Snowflake Head of Demand Generation, Jennifer King on Growth Marketing Strategy

While growth marketing and demand generation are both crucial for business expansion and often work hand-in-hand, they operate with different scopes, focuses, and objecti...

It's far more cost-effective to retain and grow existing customers than to constantly acquire new ones. Here are some ways to increase CLV: flawless onboarding experience...

Resources both people, tech tools, and budget would be changed if there was a move from a traditional sales-led motion to product-led. More emphasis will be on tools and ...

When breaking into a new target audience, the very first channels you look to develop aren't about what you use (e.g., social media, email), but how you discover where th...

It depends on the end goal. At a high level, I'd say all the tools that demand gen teams use to capture new business can be applied to upsell/cross sell. You can get very...